The Bent Pen People

The “Subluxated Pen” is a trusted and proven way to promote your practice. Your personalized information is imprinted on the bent part of the pen. The bend in the pen attracts attention in a unique, fun and powerful way. Using the Bent Pen is the inexpensive and professional method for building your patient community.

Give your bent pens out at lay lectures, mall shows, health fairs, and spinal screenings. While other doctors have their business cards stuffed in the dark and lonely drawer, your name will be bouncing around the community creating all kinds of excitement and enthusiasm. Hand them out at local events, or donate a bunch to your neighborhood schools. Drop off a bundle at your community’s welcome wagon, and automatically introduce yourself to every new family in the area. Include them in patient giveaway bags -- every kid in the neighborhood will ask for one!

“I’ve used every promotional item in the book. The bent “subluxated” pen is the only item that actually got people to call my office. The pens are fun and have a curious way of getting around the community.”

-- Dr. Michael L. Silbert, Chicago, IL

The Details:

Instant recall: More than 8 out of 10 (84%) respondents remembered the advertisers of the promotional products they’re received.
Very impressionable: 42% of respondents had a MORE favorable impression of an advertiser after receiving the item. And nearly a quarter (24%) said they are MORE likely to do business with the advertiser on the items they receive.
It’s all business: Most respondents (62%) have done business with the advertiser on a promotional product after receiving the item.
Pens are in: Writing instruments are the most-recalled advertising specialty items (54% of respondents recall owning them), followed by shirts, caps and bags.
User-friendly: The majority (81%) of promotional products were kept because they were considered useful.
Staying power: More than three-quarters of respondents have had their items for more than 6 months.
Most impressive: The average CPI of an advertising specialty item is $0.004; as a result, marketers get a more favorable return on investment from advertising specialties than nearly any other popular advertising media.
On average, writing instruments were used most frequently per month (approximately 64 times per month).